Success factors of cause-related marketing in Germany
Nina Langen; Carola Grebitus; Monika Hartmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Langen, Nina ; Grebitus, Carola ; Hartmann, Monika |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 29.2013, 2, p. 207-227
|
| Subject: | Erfolgsfaktor | Success factor | Cause-Related Marketing | Cause-related marketing | Deutschland | Germany | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759228