CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers
Paul Greenberg
| Year of publication: |
2010 ; 4th ed
|
|---|---|
| Authors: | Greenberg, Paul |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVI, 662 S. ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2004 Previous ed.: 2004. - Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 0-07-159045-5 ; 978-0-07-159045-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772669