Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Richard A. Heiens; Larry P. Pleshko; Awad Al-Zufairi
| Year of publication: |
2015
|
|---|---|
| Authors: | Heiens, Richard A. ; Pleshko, Larry P. ; Al-Zufairi, Awad |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 1, p. 84-96
|
| Subject: | Time in market | relationship marketing | market share | Kuwait | coffee shops | Beziehungsmarketing | Relationship marketing | Marketing | Marktanteil | Market share | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010513846