CRM in life insurance industry : issues, strategies & innovations
Year of publication: |
2008
|
---|---|
Authors: | Thareja, Kimi ; Saini, A. K. |
Published in: |
Corporate strategies & innovations in the emerging global economy. - Delhi : Wisdom Publ., ISBN 81-89547-35-6. - 2008, p. 377-391
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Lebensversicherung | Life insurance | Indien | India |
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