CRM Targeting With Loss Aversion : Evidence From The Casino Industry
Year of publication: |
[2023]
|
---|---|
Authors: | Taylor, Wayne ; Zhang, Jonathan Z. |
Publisher: |
[S.l.] : SSRN |
Subject: | Glücksspiel | Gambling | Risikoaversion | Risk aversion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (56 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4501436 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Risk attitudes with state-dependent indivisibilities in consumption
Fels, Markus, (2019)
-
The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi, (2019)
-
Social casinos : winning isn't everything
Barsky, Jonathan, (2020)
- More ...
-
The effect of brand class on perceived fairness of revenue management
Taylor, Wayne, (2011)
-
Taylor, Wayne, (2019)
-
Leveraging loyalty programs using competitor based targeting
Taylor, Wayne, (2021)
- More ...