Cross-Buying Behaviour and Customer Loyalty in the Insurance Sector
Year of publication: |
2019
|
---|---|
Authors: | Guillén I Estany, Montserrat |
Other Persons: | Perez-Marin, Ana Maria (contributor) ; Perch Nielsen, Jens (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Versicherung | Insurance | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Extent: | 1 Online-Ressource (30 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: EsicMarket, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2009 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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