Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Year of publication: |
[2017]
|
---|---|
Authors: | Rese, Mario ; Papenhoff, Heike ; Wilke, Annika |
Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-658-06623-7. - 2017, p. 307-319
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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