Cross-buying evaluations in the retail banking industry
Year of publication: |
2009
|
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Authors: | Liu, Tsung-chi ; Wu, Li wei |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 7/8, p. 903-922
|
Subject: | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Privatkundengeschäft | Personal banking | Taiwan |
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