Cross‐cultural challenges in product placement
Year of publication: |
2011
|
---|---|
Authors: | Lee, Taejun (David) ; Sung, Yongjun ; de Gregorio, Federico |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 29.2011, 4, p. 366-384
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Cross cultural studies | Product positioning | United States of America | Attitudes | South Korea | Information media |
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