Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Yongjun Sung; Federico de Gregorio; Jong-Hyuok Jung
| Year of publication: |
2009
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|---|---|
| Authors: | Sung, Yongjun ; De Gregorio, Federico ; Jung, Jong-hyuok |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 2, p. 257-185
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| Subject: | Konsumentenverhalten | Consumer behaviour | Product Placement | Product placement | Werbung | Advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003853191