Cross cultural consumer and business studies : [sel. from the Fifth Symposium on Cross-Cultural Consumer and Business Studies held in Hong Kong on December 11 - 13, 1995]
Year of publication: |
1998
|
---|---|
Other Persons: | Woodside, Arch G. (contributor) |
Institutions: | Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong> (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. Vol. 42, nr. 2 : Special issue
|
Publisher: |
New York, NY : Elsevier |
Subject: | Interkulturelles Management | Verbraucherverhalten | Kulturkontakt | Kongress | Hongkong <1995> |
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