Cross-cultural creativity : conceptualization and propositions for global new product development
Esi Abbam Elliot and Cheryl Nakata
| Year of publication: |
2013
|
|---|---|
| Authors: | Elliot, Esi A. ; Nakata, Cheryl |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 110-125
|
| Subject: | Produktentwicklung | New product development | Kreativität | Creativity | Interkulturelle Kompetenz | Cross-cultural competence | Japan | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211477