Cross-cultural differences in ad likeability and ad element likeability : the case of Benetton
Rosemary Polegato; Rune Bjerke
| Year of publication: |
2009
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|---|---|
| Authors: | Polegato, Rosemary ; Bjerke, Rune |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 3, p. 382-399
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| Subject: | Gruppo Benetton <Ponzano Veneto> | Oslo | Kiel | Bologna | Werbewirkung | Advertising effects | Interkulturelles Management | Cross-cultural management | Marktforschung | Market research | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903733