The before and after : audience perceptions of brand dimensions of cultural products
Rosemary Polegato, Rune Bjerke, Nicholas Ind
| Year of publication: |
2013
|
|---|---|
| Authors: | Polegato, Rosemary ; Bjerke, Rune ; Ind, Nicholas |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 1/2, p. 24-35
|
| Subject: | Cultural products | brand dimensions | attendee perceptions | Wahrnehmung | Perception | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kultursektor | Cultural sector | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127917