Cross-cultural differences in evaluating product characteristics : motion pictures
Year of publication: |
2010
|
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Authors: | Budeva, Desislava |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 33.2010, 5/6, p. 423-436
|
Subject: | Filmwirtschaft | Film industry | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Welt | World |
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