Does culture matter for international market selection?
Year of publication: |
2016
|
---|---|
Authors: | Budeva, Desislava ; Mullen, Michael R. |
Published in: |
International journal of export marketing. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2059-089X, ZDB-ID 2867575-7. - Vol. 1.2016, 2, p. 193-214
|
Subject: | Inglehart's value system | international market selection | IMS | cross-sectional time series regression | World Value Survey | WVS | culture | cultural distance | exports | exporting | Welt | World | Internationales Marketing | International marketing | Kultur | Culture | Export | Kulturelle Identität | Cultural identity |
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