Cross-cultural examination of apparel online purchase intention : S-O-R paradigm
Year of publication: |
2021
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Authors: | Nam, Changhyun ; Cho, Kyunghwa ; Kim, Young Do |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 1, p. 62-76
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Subject: | S-O-R paradigm | e-commerce | apparel online | cross cultures | e-taile | Online-Handel | Online retailing | Bekleidung | Clothing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Website |
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