Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Year of publication: |
2023
|
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Authors: | Kim, Young Do ; Nam, Changhyun ; LaPlaca, Ashley M. |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 1, p. 58-78
|
Subject: | attitude | belief | College athletic department | environmentally responsible behavior | pro-environmental initiative | sport greening movement | Hochschule | Higher education institution | Umweltbewusstsein | Environmental consciousness | Sportler | Athletes | Corporate Social Responsibility | Corporate social responsibility | Umweltmanagement | Environmental management |
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