Cross-cultural marketing insights
Year of publication: |
2020
|
---|---|
Authors: | Schuster, Camille P. |
Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 9-19
|
Subject: | Internationales Marketing | International marketing | Einführung | Implementation |
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