Cross cultural marketing : theory, practice and relevance
Dawn Burton
| Year of publication: |
2009
|
|---|---|
| Authors: | Burton, Dawn |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Internationales Marketing | Verbraucherverhalten | Interkulturelles Management | Marketing | Social aspects | Consumer behavior | Cross-cultural studies | Communication in marketing | Intercultural communication |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 319 S. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-0-415-44893-2 ; 978-0-415-44892-5 ; 0-415-44892-1 ; 0-415-44893-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004920117