Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Daniela Buzova, Silvia Sanz-Blas and Amparo Cervera-Taulet
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Buyova, Daniela ; Sanz Blas, Silvia ; Cervera-Taulet, Amparo |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1054-1061
|
| Subject: | Kreuzfahrt | Cruise | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Qualitative Methode | Qualitative method | Europa | Europe | Nordamerika | North America |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627270