Cross-cultural personal selling : agents’ competences in international personal selling of services
Anna Antczak, Barbara A. Sypniewska
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Antczak, Anna ; Sypniewska, Barbara A. |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Verkaufspersonal | Salespeople | Anforderungsprofil | Occupational profile | Dienstleistungsmarketing | Services marketing | Interkulturelle Beziehungen | Cross-cultural relations | Kulturelle Identität | Cultural identity | Persönlicher Verkauf | Auslandsgeschäft | Interkulturelles Management | Verkäufer | Fähigkeit | Interkulturelles Verstehen |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 160 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-55576-8 ; 3-319-55576-6 ; 978-3-319-55577-5 |
| Other identifiers: | 10.1007/978-3-319-55577-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653872