Cross-cultural public relations : a review of existing models with suggestions for a post-industrial public relations pyramid
John A. Ledingham
| Year of publication: |
2008
|
|---|---|
| Authors: | Ledingham, John A. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008, 3/4, p. 225-241
|
| Subject: | Interkulturelles Management | Cross-cultural management | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003825701