Cross-cultural social media marketing : bridging across cultural differences
by Emi Moriuchi, Rochester Institute of Technology, USA
| Year of publication: |
2021 ; First edition
|
|---|---|
| Authors: | Moriuchi, Emi |
| Publisher: |
2021: Bingley, UK : Emerald Publishing |
| Subject: | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 142 Seiten Illustrationen 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-83867-176-1 ; 978-1-83867-177-8 ; 978-1-83867-175-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507814