Cross-Cultural User Perceptions of Website Design and Security : A Commentary

A 2013 article in Electronic Commerce Research and Applications (CYR, 2013) claims to demonstrate that user perceptions of website design are not only driven by national culture but also by country-level economic and technological parameters. This comment shows that the study's hypotheses should have been rejected and that the proposed dual framework does not seem to provide value added. Moreover, the study data are ill-suited for its purposes. Because the author relies on data for websites that have been localized, user perceptions no longer accurately reflect between-country cultural differences