Importance of perceived security, perceived privacy and website design of active online investors : an Indian market perspective
Year of publication: |
2022
|
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Authors: | Gautam, Shalini ; Malik, Priyanka |
Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-0077, ZDB-ID 2232948-1. - Vol. 11.2022, 1, p. 30-48
|
Subject: | behaviour intention | online investment behaviour | perceived privacy | perceived security | website design | Datenschutz | Data protection | Website | Konsumentenverhalten | Consumer behaviour | Indien | India | Datensicherheit | Data security | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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