Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
| Year of publication: |
2008
|
|---|---|
| Authors: | Troy, Lisa C. ; Hirunyawipada, Tanawat ; Paswan, Audhesh K. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 6, p. 132-146
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