Low-price guarantees in a dual channel of distribution
Year of publication: |
2021
|
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Authors: | Jiang, Juncai ; He, Chuan |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 4, p. 765-782
|
Subject: | low-price guarantee | price-matching guarantee | price-beating guarantee | dual marketing channels | horizontal channel conflict | game theory | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Niedrigpreisstrategie | Low-cost strategy | Garantie | Warranty | Preismanagement | Pricing strategy |
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