Perfect timing? : dominant category, dominant design, and the window of opportunity for firm entry
Year of publication: |
2015
|
---|---|
Authors: | Suárez, Fernando F. ; Grodal, Stine ; Gotsopoulos, Aleksios |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 36.2015, 3, p. 437-448
|
Subject: | entry-timing advantages | categories | first-mover advantage | industry life cycle | dominant design | Theorie | Theory | Markteintritt | Market entry | Produktgestaltung | Product design | Lebenszyklus | Life cycle | Wettbewerbsvorteil | Competitive advantage |
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