Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Year of publication: |
September 2016
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Authors: | Chimhundu, Ranga |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 5, p. 24-40
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Subject: | store brands | manufacturer brands | grocery retailing | merchandising power | FMCG | Markenartikel | Brand | Handelsmarke | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
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