Cross-national product dimensions
Mary Lee Stansifer
| Alternative title: | Whitelock, Jeryl: Standardised advertising for the single European market? Kalpaxoglou, Elizabeth: Standardised advertising for the single European market? |
|---|---|
| Year of publication: |
1991
|
| Authors: | Stansifer, Mary Lee |
| Other Persons: | Whitelock, Jeryl (honouree) ; Kalpaxoglou, Elizabeth (honouree) |
| Institutions: | School of Business <Ottawa> / International Business Study Group (contributor) |
| Publisher: |
Ottawa : School of Business, Internat. Business Study Group |
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries |
| Extent: | V, 38 S |
|---|---|
| Series: | Dimensions of international business. - Ottawa, ZDB-ID 2759154-2. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 3 Beitr. Standardised advertising for the single European market? |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000966619