International market entry mode : a systematic literature review
Michael Schellenberg, Michael John Harker and Aliakbar Jafari
| Year of publication: |
November 2018
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|---|---|
| Authors: | Schellenberg, Michael ; Harker, Michael ; Jafari, Aliakbar |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 7, p. 601-627
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| Subject: | Market entry mode | Internationalisation Theories | Transaction Cost Approach | Institutional Theory | Eclectic Paradigm | Uppsala Internationalisation Model | Resource-Based View | Internationaler Markteintritt | International market entry | Transaktionskosten | Transaction costs | Theorie | Theory | Multinationales Unternehmen | Transnational corporation | Ressourcenorientierter Ansatz | Resource-based view | Globalisierung | Globalization | Institutionenökonomik | Institutional economics | Markteintritt | Market entry | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1339114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976364