Cross‐national segmentation
Year of publication: |
2009
|
---|---|
Authors: | Bruning, Edward R. ; Hu, Michael Y. ; Hao, Wei (Andrew) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 43.2009, 11/12, p. 1498-1522
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Free trade | Airlines | International marketing | United States of America | Canada | Mexico |
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