Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Year of publication: |
2021
|
---|---|
Authors: | Montazeri, Samaneh ; Tamaddoni, Ali ; Stakhovych, Stanislav ; Ewing, Michael |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-7
|
Subject: | Discount coupons | Bayesian estimation | Customer heterogeneity | Price-based promotions | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Bayes-Statistik | Bayesian inference | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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