Assessing the Service-Profit Chain
| Year of publication: |
2013
|
|---|---|
| Authors: | Kamakura, Wagner A. |
| Other Persons: | Mittal, Vikas (contributor) ; de Rosa, Fernando (contributor) ; Mazzon, Jose (contributor) |
| Publisher: |
[2013]: [S.l.] : SSRN |
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management |
| Description of contents: |
The service-profit chain ...
|
| Extent: | 1 Online-Ressource (25 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Wagner Kamakura, Vikas Mittal, Fernando de Rosa, & Jose Afonso Mazzon (2002). "Assessing the Service-Profit Chain". Marketing Science, 21(3), Summer, 294-317 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments Summer 2002 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013073969