Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saman Mirzaie Saran and Sajjad Shokouhyar
| Year of publication: |
2023
|
|---|---|
| Authors: | Saran, Saman Mirzaie ; Shokouhyar, Sajjad |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 116-139
|
| Subject: | social media | automakers | green identity | Green image | text mining | Firmenimage | Corporate reputation | Social Web | Social web | Text | Umweltmanagement | Environmental management | Data Mining | Data mining | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1874490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303146