Extent: | 240 S. Ill., graph. Darst. 23 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Hohenheim, Univ., Diss., 2010 |
Notes: | Literaturverz. S. [229] - 240 |
ISBN: | 978-3-940317-78-0 |
Classification: | Marketing ; Massenkommunikation, Massenmedien: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650605