Extent:
240 S.
Ill., graph. Darst.
23 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Zugl.: Hohenheim, Univ., Diss., 2010
Notes:
Literaturverz. S. [229] - 240
ISBN: 978-3-940317-78-0
Classification: Marketing ; Massenkommunikation, Massenmedien: Allgemeines
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008650605