Crossmediale Budgetierung
Kay Peters
| Year of publication: |
2013
|
|---|---|
| Authors: | Peters, Kay |
| Published in: |
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts. - Wiesbaden : Springer Gabler, ISBN 3-658-01999-9. - 2013, p. 179-197
|
| Subject: | Marketing | Betriebliche Budgetierung | Corporate budgeting | Mediamix-Strategie | Media mix |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416533