Crowdsourcing-based business models : how to create and capture value
Year of publication: |
2015
|
---|---|
Authors: | Kohler, Thomas |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 57.2014/15, 4, p. 63-84
|
Subject: | Crowdsourcing | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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