Cruise destination brand awareness as a moderator in motivation-satisfaction relation
Year of publication: |
2016
|
---|---|
Authors: | Lemmetyinen, Arja ; Dimitrovski, Darko ; Nieminen, Lenita ; Pohjola, Tuomas |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 71.2016, 4, p. 245-258
|
Subject: | Branding | Satisfaction | Brand awareness | Cruise destination | Cruise travel motivations | WoM behavior | Kreuzfahrt | Cruise | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
-
Wisker, Zazli Lily, (2023)
-
Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui, (2014)
-
Lee, Kwang-Ho, (2016)
- More ...
-
Understanding coastal and marine tourism sustainability : a multi-stakeholder analysis
Dimitrovski, Darko, (2021)
-
Cruise destination brand awareness as a moderator in motivation-satisfaction relation
Lemmetyinen, Arja, (2016)
-
A value-creating framework for enhancing entrepreneurial learning in networks
Nieminen, Lenita, (2015)
- More ...