Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Year of publication: |
May-June 2016
|
---|---|
Authors: | Trusov, Michael ; Ma, Liye ; Jamal, Zainab |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 405-426
|
Subject: | big data | user profiling | behavioral targeting | topic models | Internet marketing | Online-Marketing | Big Data | Big data |
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