CSR : a roadmap towards customer loyalty
Year of publication: |
2021
|
---|---|
Authors: | Osakwe, Christian Nedu ; Yusuf, Tesilimi Oladimeji |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 32.2021, 13, p. 1424-1440
|
Subject: | bank loyalty | bank reputation | brand trust | CSR beliefs | mediation | retail bank context | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Firmenimage | Corporate reputation | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Bank | Reputation | Markenimage | Brand image |
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