Impact of corporate social responsibility on brand loyalty in Nepalese insurance companies
Rashmina Pyakurel
Year of publication: |
2022
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Authors: | Pyakurel, Rashmina |
Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 6.2022, 3, p. 96-108
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Subject: | Brand loyalty | ethical responsibility | legal responsibility | trust | company reputation and attitude towards CSR | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Markentreue | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Reputation |
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