CSR : retailer activities vs consumer buying decisions
Ulf Elg and Jens Hultman
Year of publication: |
2016
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Authors: | Elg, Ulf ; Hultman, Jens |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 6, p. 640-657
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Subject: | Consumer behaviour | Communication | Retail | Store environment | Corporate social responsibiilty | Non-durables | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Einzelhandel | Retail trade | Ladengestaltung | Store design | Firmenimage | Corporate reputation |
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