Cue congruency and product involvement effects on generation y attitudes
Timothy Heinze
| Year of publication: |
2010
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|---|---|
| Authors: | Heinze, Timothy |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 12.2010, p. 75-99
|
| Subject: | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009424395