Do technology-based sales support materials make a difference in personal selling? : the impact of technology usage by gender in the personal selling process
Year of publication: |
2020
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Authors: | Lee, Youngsu ; Heinze, Timothy |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 42.2020, 3, p. 272-283
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Subject: | CFA | confirmatory factory analysis | field experiment | gender | personal selling process | PSP | PSP scale | role-play | sales competition | technology-based sales support materials | TSSM | Verkauf | Selling | Verkaufspersonal | Salespeople | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour |
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