"Cult" wine?
Year of publication: |
2012
|
---|---|
Authors: | Horowitz, David Mark |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 18.2012, 1, p. 50-64
|
Subject: | Kalifornien | California | Wein | Wine | Markenimage | Brand image | Markenführung | Brand management | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | USA | United States |
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