Cultivating consumer relationships through hypertext and hypermedia websites
Theresa Billiot; Ann Rodriguez
| Year of publication: |
2012
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|---|---|
| Authors: | Billiot, Theresa ; Rodriguez, Ann |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 11.2012, 2, p. 72-90
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| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Website | Fußball | Football | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567439