When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Year of publication: |
2022
|
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Authors: | Weimar, Daniel ; Holthoff, Lisa Carola ; Biscaia, Rui |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 22.2022, 3, p. 335-357
|
Subject: | Facebook | Football | Social Media | Sponsorship | Sports Fans | Social Web | Social web | Sponsoring | Fußball | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Sport | Sports |
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