Cultivating loyal customers through online customer communities : a psychological contract perspective
Qingqing Bi
Year of publication: |
2019
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Authors: | Bi, Qingqing |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 34-44
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Subject: | Online customer community | Relationship marketing | Psychological contract | Customer loyalty | Beziehungsmarketing | Implizite Kontrakte | Implicit contracts | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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